Why
Downtowns Matter
When the Downtown Transformation Plan
was launched in downtown Battle Creek, in 2008, People groaned aloud, “Oh no, not another downtown
boondoggle.” The problem with that well-worn
attitude was that this plan really was fundamentally different.
I am not, now, going to go into some
of the compelling reasons why we had to launch the downtown initiative, but
like it or not, downtowns have a vital role in the life of American
municipalities. As we move farther into
the 21st Century, downtowns are rapidly regaining relevance as
contributors to a community’s idea generation processes and contributors to the
local economy.
A former Mayor of Johnstown,
Pennsylvania, once said it most succinctly, when he observed that, “Downtowns
are the signatures of their communities”.
That observation put downtowns in the community growth equation.
Downtown is that part of the
community with which the outsider is most likely to experience their point of
first contact. As the point of first
contact, downtowns have a powerful shaping influence on how those outsiders may
see the rest of the community. Thus, it
is important that downtowns be safe, clean, and accessible.
So, if the health care system is
trying to recruit a specialist or a company is trying to recruit a scientist,
the downtown will play an important role in how these potential residents see
the rest of the community.
There has always been a place in the
human mind for a central gathering place where information is shared, news is
passed on, and people gather for events.
This concept has advanced a long way from the community watering hole to
a 24/7 downtown where human activity is omnipresent.
Battle Creek has a long way to go,
but one can easily argue that the downtown is in the best shape in years and
well positioned with a thematic development theme around food protection and
safety. These are areas where Battle
Creek has a tremendous strategic competency, given the area’s continuing strong
association with the food production sector.
The addition of the Math Science
Center will send another positive message to the outsider that education is
valued in Battle Creek. The addition of
students in the downtown, already an important part of the downtown mix, continues
to pump a youthful element into the urban redevelopment matrix.
When one contemplates the grim
numbers about the declining numbers of physicians or math teachers or science
teachers, Battle Creek needs as many saleable assets as it can muster. Downtown is becoming the genuine face of the
community.
That face could be even more
refreshed and appealing if the community could get its head together on what to
do about blight. Even though I am now
far removed from those discussions these days, I cannot help but think that a
lot less blight and a lot more green space would complete the circle.